Aalto ARTS 150

In 2021 Aalto University’s ARTS department celebrated its 150 years jubilee. Me and Milena Rinne got the opportunity to create visual identity for the jubilee. We wanted to approach ARTS with two main shape languages: one with fluid shapes, resembling creativity, and one with strong lines, resembling functionality. Together they create the connection between industrial and fine arts.

Part of the identity creation we created a friend book to connect alumni with students. Unfortunately because of the pandemics we could only publish the friend book online.

We divided the tasks so that I was responsible for most of the moving image and Milena of the logo and layouts. However, the whole identity was done mostly together.